· What is the
brand/product?
Buxton water
· What do you
understand about the brand/product from the advert?
The Buxton Water is suitable for everyone, 'naturally pumped up' from the ground
· What is the
narrative?
Four old gentlemen get off
the car and grab their Buxton Water from the back of the car, then they walk
into the sport ground and amazed other people (old ladies and young males). And
after the four gentlemen drink the Buxton Water, one of them even do
scratching.
· Who is the
main characters? (details)
The four old gentlemen, wearing grand sportswear (seems to be in a high position in society or wealthy) and with their Buxton
bottles with a leather bag putting in.
· What is the
setting? (details)
In daytime at a sport ground, with people with high position in the society
· Is the music
important? Why? Describe it
The music is important provide the atmosphere to the audience, the
music and the pitch represent what kind of situation is going on, The music is
used to be used in a spy movie, by using this music may give audience an
excitement.
· How is cinematography used to communicate the message?
Using slow motion during the four gentleman walking into the sports field and to show that the atmosphere s imposing.· How is mise en scene used to communicate the message?
The mise en scene help audience may easily understand the settings,
character’s different positions in the advertisement and what is the main story
brings out by the advertisement by using props, lighting, and makeup.
Analysis and reflection
Study
your source advertisement.
·
How
do you understand the identity of your brand
o
Personality
Young, energetic
o
Heritage
A British brand
Mineral water with a plastic bottle
It should have welly boiled in order to let the water
become pure and to be disinfected
o
Values
It shows that Buxton Water is with high quality of water, pure, traditional
o
Summarize
its essence
You may become young and energetic if you drink buxton
water
·
How
is the brand identity communicated:
o
Language
English, since the target is the British local people, in order to show the loyalty with the audience
o
Colour
Transparent, clear and no extra substance
o
Shape
Narrow shape
o
Music
Using spy music, like having an operative issue is going to happened
o
Connoted
meanings
Clear, pure, the best water brand above all
