Buxton Water Advertisment Analysis and reflection

·       What is the brand/product?

Buxton water

·       What do you understand about the brand/product from the advert?

The Buxton Water is suitable for everyone, 'naturally pumped up' from the ground

·       What is the narrative?

Four old gentlemen get off the car and grab their Buxton Water from the back of the car, then they walk into the sport ground and amazed other people (old ladies and young males). And after the four gentlemen drink the Buxton Water, one of them even do scratching.

·       Who is the main characters? (details)

The four old gentlemen, wearing grand sportswear (seems to be in a high position in society or wealthy) and with their Buxton bottles with a leather bag putting in.

·       What is the setting? (details)

In daytime at a sport ground, with people with high position in the society

·       Is the music important? Why? Describe it

The music is important provide the atmosphere to the audience, the music and the pitch represent what kind of situation is going on, The music is used to be used in a spy movie, by using this music may give audience an excitement.

·       How is cinematography used to communicate the message?

Using slow motion during the four gentleman walking into the sports field and to show that the atmosphere s imposing.
·       How is mise en scene used to communicate the message?

The mise en scene help audience may easily understand the settings, character’s different positions in the advertisement and what is the main story brings out by the advertisement by using props, lighting, and makeup.

Analysis and reflection

Study your source advertisement.

·       How do you understand the identity of your brand

o   Personality

Young, energetic

o   Heritage

A British brand

Mineral water with a plastic bottle

It should have welly boiled in order to let the water become pure and to be disinfected

o   Values

It shows that Buxton Water is with high quality of water, pure, traditional

o   Summarize its essence

You may become young and energetic if you drink buxton water

·       How is the brand identity communicated:

o   Language

English, since the target is the British local people, in order to show the loyalty with the audience

o   Colour

Transparent, clear and no extra substance

o   Shape

Narrow shape

o   Music

Using spy music, like having an operative issue is going to happened

o   Connoted meanings

Clear, pure, the best water brand above all