Watch
this advert
Now
answer these questions:
· What is the
brand/product?
A brand of beer, Carling
· What do you
understand about the brand/product from the advert?
Whenever you have got something not fortune, you may
try a dip of the Carling’s beer.
It’s not just good, but carling (perfect).
· What is the
narrative?
It is about the man is trapped inside the office and
he would like to escape in order to catch up the football game’s live casting.
Then, he is use lots of different creative ways to get
change and escape.
But at last he cannot escape successfully since he got
hit by the glass and grab others’ attention.
· Who is the
main characters? (details)
The office man, wearing formal suit, who is having
creative ideas which help him to escape to building to catch the match.
The office man’s friend, who is wearing very casual,
urging the office man try to figure way to get down and enjoy the match
together.
· What is the
setting? (details)
In an office building, with lots of colleagues
focusing on their work.
The superior are scolding the colleagues who are not
trying to work hard.
And then downstairs with an outdoor café, people who
are in the café look leisurely.
Also the building’s lobby, with lady standing in the
reception and worker cleaning the floor.
· Is the music
important? Why? Describe it
With light and quick music used in the advertisement.
It gives you an exciting atmosphere, and everything is
happening is a very fast way.
Since everything quite hilarious since the things
happened in the advertisement may not easily happened in reality.
· How is mise
en scene used to communicate the message?
The mise en scene help audience may easily understand
the settings, character’s different positions in the advertisement and what is
the main story brings out by the advertisement by using props, lighting, and
makeup.
· How is
cinematography used to communicate the message?
Tracking
The camera is following the office man in order show
the whole moving from his desk to the lift when the office man is using ways to
escape.
· How is
editing used to communicate the message?
Eye-line matching
When the office man is trying to look out from the
shutter, another shot is used to film his friend looking at him (looking at the
camera).
· What is the
message of the advert?
Recommend people to try the beer from Carling to see
how perfect or exciting it is.
· Would you
want to buy this product? Why/why not?
No, since I am still under 18 and I personally don’t like
neither beer nor wine.
Watch
this advert
Now
answer these questions:
· What is the
brand/product?
PUMA’s brand new sneakers, IGNITE
· What do you
understand about the brand/product from the advert?
The IGNITE may provide the most comfort feel and fitness with your feet,
may let you run faster and without huge friction with the floor, but become a turbo
for your run.
· What is the
narrative?
The running athlete Usain Bolt is running very fast on a highway, and then
sparks some out since he is running way very fast which help the particles
inside the shoes produce chemical effect.
· Who is the
main characters? (details)
Usain Bolt, who is wearing sporty clothing and with the running sneakers.
· What is the
setting? (details)
In the early morning, on a highway which no other
people or transport tool move pass.
· Is the music
important? Why? Describe it
The music is important provide the atmosphere to the audience, the music
and the pitch represent the speed and the beat of how the sneakers produce the
flame and spark.
· How is mise
en scene used to communicate the message?
The mise en scene help audience may easily understand the settings,
character’s different positions in the advertisement and what is the main story
brings out by the advertisement by using props, lighting, and makeup.
· How is
cinematography used to communicate the message?
Tracking
Following Usain’s movement
· What is the
message of the advert?
IGNITE is a high quality product which is the best sneakers for running
· Would you
want to buy this product? Why/why not?
Maybe, since it present this product very worth to buy and use
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