Buxton Water Advertisment Analysis and reflection

·       What is the brand/product?

Buxton water

·       What do you understand about the brand/product from the advert?

The Buxton Water is suitable for everyone, 'naturally pumped up' from the ground

·       What is the narrative?

Four old gentlemen get off the car and grab their Buxton Water from the back of the car, then they walk into the sport ground and amazed other people (old ladies and young males). And after the four gentlemen drink the Buxton Water, one of them even do scratching.

·       Who is the main characters? (details)

The four old gentlemen, wearing grand sportswear (seems to be in a high position in society or wealthy) and with their Buxton bottles with a leather bag putting in.

·       What is the setting? (details)

In daytime at a sport ground, with people with high position in the society

·       Is the music important? Why? Describe it

The music is important provide the atmosphere to the audience, the music and the pitch represent what kind of situation is going on, The music is used to be used in a spy movie, by using this music may give audience an excitement.

·       How is cinematography used to communicate the message?

Using slow motion during the four gentleman walking into the sports field and to show that the atmosphere s imposing.
·       How is mise en scene used to communicate the message?

The mise en scene help audience may easily understand the settings, character’s different positions in the advertisement and what is the main story brings out by the advertisement by using props, lighting, and makeup.

Analysis and reflection

Study your source advertisement.

·       How do you understand the identity of your brand

o   Personality

Young, energetic

o   Heritage

A British brand

Mineral water with a plastic bottle

It should have welly boiled in order to let the water become pure and to be disinfected

o   Values

It shows that Buxton Water is with high quality of water, pure, traditional

o   Summarize its essence

You may become young and energetic if you drink buxton water

·       How is the brand identity communicated:

o   Language

English, since the target is the British local people, in order to show the loyalty with the audience

o   Colour

Transparent, clear and no extra substance

o   Shape

Narrow shape

o   Music

Using spy music, like having an operative issue is going to happened

o   Connoted meanings

Clear, pure, the best water brand above all

 Thinking about TV adverts

Watch this advert

https://www.youtube.com/watch?v=YZFA1K3SA2A

Now answer these questions:

·       What is the brand/product?

A brand of beer, Carling

·       What do you understand about the brand/product from the advert?

Whenever you have got something not fortune, you may try a dip of the Carling’s beer.

It’s not just good, but carling (perfect).

·       What is the narrative?

It is about the man is trapped inside the office and he would like to escape in order to catch up the football game’s live casting.

Then, he is use lots of different creative ways to get change and escape.

But at last he cannot escape successfully since he got hit by the glass and grab others’ attention.

·       Who is the main characters? (details)

The office man, wearing formal suit, who is having creative ideas which help him to escape to building to catch the match.

The office man’s friend, who is wearing very casual, urging the office man try to figure way to get down and enjoy the match together.

·       What is the setting? (details)

In an office building, with lots of colleagues focusing on their work.

The superior are scolding the colleagues who are not trying to work hard.

And then downstairs with an outdoor café, people who are in the café look leisurely.

Also the building’s lobby, with lady standing in the reception and worker cleaning the floor.

·       Is the music important? Why? Describe it

With light and quick music used in the advertisement.

It gives you an exciting atmosphere, and everything is happening is a very fast way.

Since everything quite hilarious since the things happened in the advertisement may not easily happened in reality.

·       How is mise en scene used to communicate the message?

The mise en scene help audience may easily understand the settings, character’s different positions in the advertisement and what is the main story brings out by the advertisement by using props, lighting, and makeup.

·       How is cinematography used to communicate the message?

Tracking

The camera is following the office man in order show the whole moving from his desk to the lift when the office man is using ways to escape.

·       How is editing used to communicate the message?

Eye-line matching

When the office man is trying to look out from the shutter, another shot is used to film his friend looking at him (looking at the camera).

·       What is the message of the advert?

Recommend people to try the beer from Carling to see how perfect or exciting it is.

·       Would you want to buy this product? Why/why not?

No, since I am still under 18 and I personally don’t like neither beer nor wine.

Watch this advert

https://www.youtube.com/watch?v=5hqEX3Kt560

Now answer these questions:

·       What is the brand/product?

PUMA’s brand new sneakers, IGNITE

·       What do you understand about the brand/product from the advert?

The IGNITE may provide the most comfort feel and fitness with your feet, may let you run faster and without huge friction with the floor, but become a turbo for your run.

·       What is the narrative?

The running athlete Usain Bolt is running very fast on a highway, and then sparks some out since he is running way very fast which help the particles inside the shoes produce chemical effect.

·       Who is the main characters? (details)

Usain Bolt, who is wearing sporty clothing and with the running sneakers.

·       What is the setting? (details)

In the early morning, on a highway which no other people or transport tool move pass.

·       Is the music important? Why? Describe it

The music is important provide the atmosphere to the audience, the music and the pitch represent the speed and the beat of how the sneakers produce the flame and spark.

·       How is mise en scene used to communicate the message?

The mise en scene help audience may easily understand the settings, character’s different positions in the advertisement and what is the main story brings out by the advertisement by using props, lighting, and makeup.

·       How is cinematography used to communicate the message?

Tracking

Following Usain’s movement

·       What is the message of the advert?

IGNITE is a high quality product which is the best sneakers for running

·       Would you want to buy this product? Why/why not?

Maybe, since it present this product very worth to buy and use